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AI Content Operations for High-Velocity Marketing Teams
Build AI-assisted content operations that accelerate production while protecting brand voice and governance.
7 min read
Strategy Desk
Insights engineered for ambitious teams
Stay ahead of the curve with analyst-written playbooks spanning performance marketing, product launches, automation and experience design across India and beyond.
Why leaders subscribe
- Benchmarked roadmaps
Battle-tested growth frameworks tailored for D2C, SaaS and services. - Operator wisdom
Insights authored by practitioners who run acquisition and retention desks daily. - Actionable next steps
Every article closes with clear plays you can brief your team on instantly.
Editor's pick
Omnichannel Retention Strategy for Ecommerce Scale-ups
Deploy an omnichannel retention engine that keeps ecommerce customers engaged across email, SMS, WhatsApp and loyalty programs.
7 min read
Latest articles
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Lead Scoring Model Framework for Agile Sales Teams
Implement a transparent lead scoring model that aligns marketing and sales around the highest intent opportunities.
6 min read
Community-Led Growth Playbook for Indian Startups
Build powerful communities that educate, support and champion your startup—lowering CAC while boosting retention.
7 min read
Data Privacy Checklist for Indian Marketers (DPDP Ready)
Follow this DPDP-aligned data privacy checklist to secure marketing operations, consent flows and customer trust.
6 min read
Marketing Analytics Stack Blueprint for 2024
Design a future-ready marketing analytics stack covering data capture, storage, modelling and activation so every channel proves ROI.
8 min read
Video Commerce Strategy for D2C Retailers
Plan and launch a profitable video commerce strategy that fuses live shopping, shoppable catalogues and creator-driven discovery.
7 min read
Voice Search Optimisation for Multilingual Indian Brands
Capture Hindi and regional language voice queries with conversational content, structured data and localisation best practices.
6 min read
Email Nurture Sequence Map for B2B Leads
Blueprint a nurture engine that educates, qualifies and converts B2B leads into pipeline through strategic storytelling.
6 min read
CRM Integration Roadmap for Growth Teams
Step-by-step CRM integration roadmap that breaks data silos and gives marketing, sales and success a single source of truth.
7 min read
Travel Loyalty Reboot for South Asia Brands
Re-energise loyalty ecosystems to boost share of wallet across South Asia.
6 min read
Travel Loyalty Reboot for North & Latin America Brands
Re-energise loyalty ecosystems to boost share of wallet across North & Latin America.
6 min read
Travel Loyalty Reboot for Europe Brands
Re-energise loyalty ecosystems to boost share of wallet across Europe.
6 min read
Travel Loyalty Reboot for Middle East & Africa Brands
Re-energise loyalty ecosystems to boost share of wallet across Middle East & Africa.
6 min read
Travel Loyalty Reboot for Asia-Pacific Brands
Re-energise loyalty ecosystems to boost share of wallet across Asia-Pacific.
6 min read
Core Web Vitals Optimisation for Service Websites
Technical checklist to strengthen Core Web Vitals across service business websites, improving lead generation and organic rankings.
7 min read
SaaS Revenue Expansion Plays for South Asia
Tactics to unlock net revenue retention across South Asia SaaS scaleups.
7 min read
SaaS Revenue Expansion Plays for North & Latin America
Tactics to unlock net revenue retention across North & Latin America SaaS scaleups.
7 min read
SaaS Revenue Expansion Plays for Europe
Tactics to unlock net revenue retention across Europe SaaS scaleups.
7 min read
SaaS Revenue Expansion Plays for Middle East & Africa
Tactics to unlock net revenue retention across Middle East & Africa SaaS scaleups.
7 min read
SaaS Revenue Expansion Plays for Asia-Pacific
Tactics to unlock net revenue retention across Asia-Pacific SaaS scaleups.
7 min read
Logistics Automation Roadmap for South Asia Networks
Where leading operators in South Asia invest to unlock speed and resilience.
7 min read
Logistics Automation Roadmap for North & Latin America Networks
Where leading operators in North & Latin America invest to unlock speed and resilience.
7 min read
Influencer Marketing Compliance & Contract Playbook
A legal-first influencer marketing playbook covering contracts, deliverables, disclosure and performance guardrails for Indian brands.
6 min read
Logistics Automation Roadmap for Europe Networks
Where leading operators in Europe invest to unlock speed and resilience.
7 min read
Logistics Automation Roadmap for Middle East & Africa Networks
Where leading operators in Middle East & Africa invest to unlock speed and resilience.
7 min read
Logistics Automation Roadmap for Asia-Pacific Networks
Where leading operators in Asia-Pacific invest to unlock speed and resilience.
7 min read
Education Lifecycle Automation for South Asia Programs
Blueprint for nurturing prospects to alumni advocates across South Asia.
6 min read
Education Lifecycle Automation for North & Latin America Programs
Blueprint for nurturing prospects to alumni advocates across North & Latin America.
6 min read
Education Lifecycle Automation for Europe Programs
Blueprint for nurturing prospects to alumni advocates across Europe.
6 min read
Education Lifecycle Automation for Middle East & Africa Programs
Blueprint for nurturing prospects to alumni advocates across Middle East & Africa.
6 min read
Performance Marketing Metrics Dashboard Guide
Centralise paid media, analytics and CRM signals into a living dashboard that powers daily performance marketing decisions.
7 min read
Education Lifecycle Automation for Asia-Pacific Programs
Blueprint for nurturing prospects to alumni advocates across Asia-Pacific.
6 min read
Fintech Market Entry Playbook for South Asia
Launch new financial products across South Asia with confidence and compliance.
7 min read
Fintech Market Entry Playbook for North & Latin America
Launch new financial products across North & Latin America with confidence and compliance.
7 min read
Fintech Market Entry Playbook for Europe
Launch new financial products across Europe with confidence and compliance.
7 min read
Fintech Market Entry Playbook for Middle East & Africa
Launch new financial products across Middle East & Africa with confidence and compliance.
7 min read
Fintech Market Entry Playbook for Asia-Pacific
Launch new financial products across Asia-Pacific with confidence and compliance.
7 min read
Designing the Digital Front Door for South Asia Healthcare
What it takes to craft frictionless patient journeys across South Asia health systems.
8 min read
Social Media Calendar Template for Indian SMEs
A ready-to-run social media calendar template that keeps Indian SME feeds strategic, consistent and conversion-ready.
5 min read
Designing the Digital Front Door for North & Latin America Healthcare
What it takes to craft frictionless patient journeys across North & Latin America health systems.
8 min read
Designing the Digital Front Door for Europe Healthcare
What it takes to craft frictionless patient journeys across Europe health systems.
8 min read
Designing the Digital Front Door for Middle East & Africa Healthcare
What it takes to craft frictionless patient journeys across Middle East & Africa health systems.
8 min read
Designing the Digital Front Door for Asia-Pacific Healthcare
What it takes to craft frictionless patient journeys across Asia-Pacific health systems.
8 min read
Commerce Retention Engine for South Asia Shoppers
Engineering repeat revenue by unifying data, creative and loyalty for South Asia retail brands.
7 min read
Commerce Retention Engine for North & Latin America Shoppers
Engineering repeat revenue by unifying data, creative and loyalty for North & Latin America retail brands.
7 min read
Commerce Retention Engine for Europe Shoppers
Engineering repeat revenue by unifying data, creative and loyalty for Europe retail brands.
7 min read
Google Ads Budget Framework for Service Businesses
Engineer Google Ads budgets and bidding frameworks that deliver consistent leads for agencies, consultancies and local service providers.
6 min read
Commerce Retention Engine for Middle East & Africa Shoppers
Engineering repeat revenue by unifying data, creative and loyalty for Middle East & Africa retail brands.
7 min read
Commerce Retention Engine for Asia-Pacific Shoppers
Engineering repeat revenue by unifying data, creative and loyalty for Asia-Pacific retail brands.
7 min read
AI Operations Blueprint for South Asia Enterprises
How South Asia leaders scale responsible AI from pilot to production.
8 min read
AI Operations Blueprint for North & Latin America Enterprises
How North & Latin America leaders scale responsible AI from pilot to production.
8 min read
AI Operations Blueprint for Europe Enterprises
How Europe leaders scale responsible AI from pilot to production.
8 min read
AI Operations Blueprint for Middle East & Africa Enterprises
How Middle East & Africa leaders scale responsible AI from pilot to production.
8 min read
AI Operations Blueprint for Asia-Pacific Enterprises
How Asia-Pacific leaders scale responsible AI from pilot to production.
8 min read
B2B Content Pillar Strategy for SaaS Founders
Organise pillar pages, topical clusters and sales enablement assets that turn your SaaS content engine into a predictable pipeline machine.
8 min read
App Store Optimisation Checklist for 2024 Launches
Follow this ASO checklist to increase app visibility, conversions and retention before and after your 2024 launch.
6 min read
Lifecycle Automation Roadmap for Indian D2C Brands
Design lifecycle automation that personalises onboarding, engagement and retention for India’s fast-scaling D2C labels.
7 min read
Ecommerce CRO Playbook to Lift Conversion Rates Above 3%
Deploy experimentation sprints that reduce drop-offs, sharpen messaging and raise your ecommerce conversion rate beyond the 3% benchmark.
8 min read
Local SEO Blueprint 2024 for Indian Retail Chains
Activate store-level SEO that defends your map pack rankings, drives review velocity and keeps every franchise location visible to nearby shoppers.
7 min read
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