Uddan Promotions
Your app competes with thousands of alternatives. Without a sharp App Store Optimisation (ASO) strategy, even brilliant builds stay hidden. Use this checklist before shipping and during every sprint.
Metadata that matches search intent
Research vernacular and English keywords using AppTweak, Data.ai and native console insights. Craft titles, subtitles and descriptions that explain benefits in crisp language. Localise Hindi, Tamil and Bengali variants to capture voice search.
Creative testing never stops
Design crisp screenshots with feature-focused captions, lifestyle imagery and trust marks. Produce 30-second preview videos demonstrating real usage. Split test creative sets per region, and archive performance notes to accelerate future launches.
Review velocity and sentiment
Automate in-app prompts post-activation. Route negative responses to support while nudging happy users toward the store. Showcase responses from your product team to reinforce credibility.
Monitor competition relentlessly
Track ranking shifts, download velocity and keyword gaps for your top five competitors. Use alerts to trigger micro-optimisations when a rival updates their listing.
Post-launch optimisation
Measure install-to-activation rate, subscription conversion and retention cohorts. Feed insights into product roadmaps and marketing campaigns so your ASO engine compounds long after launch day.
