Community-Led Growth Playbook for Indian Startups

From SaaS to D2C, India's breakout brands invest in community. A thoughtful program transforms customers into advocates and product co-creators.

Define your community thesis

Clarify the promise—education, networking, exclusive drops or co-building. Align with your brand mission and revenue goals.

Choose the right platform

Evaluate Slack, Discord, Circle, WhatsApp Communities and in-product forums. Prioritise moderation tools, analytics and integration capabilities.

Curate hero experiences

Launch flagship rituals: monthly roundtables, office hours, cohort-based challenges. Spotlight members with success stories and partner offers.

Measure value creation

Track active members, contribution rate, referral volume, product feedback implemented and expansion revenue. Share wins internally to keep investment high.

Empower champions

Identify superusers, reward them with leadership roles and co-create playbooks. Community-driven brands scale faster because customers feel ownership.