Data Privacy Checklist for Indian Marketers (DPDP Ready)

India's DPDP Act demands privacy-first marketing. Use this checklist to keep compliance tight while still running high-performing campaigns.

Map data inventory

Document every system capturing personal data—webforms, chatbots, ad pixels, CRM, offline events. Assign lawful purpose and retention timelines.

Refresh consent flows

Deploy explicit opt-in banners, granular consent centres and easy opt-out options. Store consent receipts and synchronise status across email, SMS and WhatsApp platforms.

Secure your martech stack

Enable MFA, role-based permissions and encryption at rest. Conduct vendor due diligence and update DPAs. Run quarterly security drills with IT.

Educate teams

Train marketing, sales and agencies on privacy protocols. Publish SOPs covering data requests, breach response and subject rights.

Monitor and improve

Schedule privacy audits, automate alerts for policy violations and track incident metrics. Compliance becomes a competitive advantage when embedded into culture.