Uddan Promotions
Growth leaders in Bikaner, Mumbai and Bengaluru can't depend on paid ads alone. Every rupee spent on acquisition must translate into profitable orders. This conversion rate optimisation (CRO) playbook gives your ecommerce brand a predictable framework to turn intent into checkouts.
Quantify the baseline
Pull funnel analytics from GA4, Meta Ads and your CRM to plot the biggest leaks. Tag top products, landing pages and campaign clusters. Aim for a minimum viable dashboard covering add-to-cart rate, checkout start, purchase, AOV and returning customer contribution.
Prioritise using ICE scoring
List hypotheses inside a backlog and score each with Impact, Confidence and Ease. High scoring initiatives typically include:
- Rewriting product hero copy with benefit-led value props aligned to Indian buyer motivations.
- Compressing media and implementing Core Web Vitals improvements for sub 2.5-second LCP.
- Deploying UPI-first quick checkout buttons with address autofill.
Design rapid experiments
Use tools like Google Optimize alternatives, VWO or Convert to run split tests. Run qualitative UX sessions via remote screen shares with Tier-II city shoppers to collect friction notes. Document every experiment inside a shared CRO journal that houses hypothesis, variant details, screenshots and learnings.
Strengthen trust and urgency
Layer on dynamic social proof blocks, 24/7 WhatsApp support prompts and contextual shipping timers. Build personalised bundles for new vs returning users. Integrate Uddan Promotions performance marketing squads to align your ad messaging with the on-site experience.
Scale learnings across categories
Successful CRO is a loop. Document reusable templates, sync with merchandising teams weekly and automate regression monitoring so winning variants remain live. With disciplined sprints, 3%+ conversion becomes the floor, not the ceiling.
