Email Nurture Sequence Map for B2B Leads

Automated nurture sequences should feel like a helpful consultant, not a pushy salesperson. Map your flows around buyer readiness and value.

Segment by persona and intent

Split leads by industry, role, company size and behaviour. Trigger different sequences for demo requests, gated content downloads and event attendees.

Design content arcs

• Educate: Industry trends, pain framing, ungated resources.
• Evaluate: Product walkthroughs, ROI calculators, customer proof.
• Decide: Consultation offers, limited-time bonuses, case study webinars.

Layer behavioural logic

Use branching to pause sequences after meetings are booked, accelerate high-engagement leads and recycle cold contacts after 60 days. Align every email with your SDR follow-up rhythm.

Measure impact

Track reply rate, MQL-to-SQL conversion, pipeline influenced and revenue sourced. Feed insights into your content roadmap and paid remarketing campaigns.