Google Ads Budget Framework for Service Businesses

Service brands—be it legal, healthcare, IT or construction—need reliable lead volume without blowing the budget. This Google Ads framework helps you forecast, deploy and optimise spends with confidence.

Baseline your economics

Collect historic close rates, average deal value and capacity. Work backward to define acceptable cost-per-lead and cost-per-acquisition. This guards against overspending during high CPC cycles.

Segment campaigns by intent tier

• Tier 1: High-intent keywords ("best digital marketing agency Bikaner") with target CPA bidding.
• Tier 2: Research terms using maximise conversions with bid caps.
• Tier 3: Demand creation via Performance Max, Discovery and YouTube remarketing.

Implement shared budgets

Group campaigns by tier and city. Use shared budgets so funding reallocates automatically when one market under-delivers. Review search terms twice weekly to mine negatives and expansion opportunities.

Track full-funnel impact

Import offline conversions from your CRM, assign values to consult bookings and track pipeline velocity. When every rupee is connected to revenue, scaling budgets becomes a data-backed decision.