Uddan Promotions
Influencer marketing delivers reach, but regulatory missteps can derail campaigns. Protect your brand with structured agreements and transparent disclosure.
Standardise contracts
Draft master service agreements that define deliverables, exclusivity, revisions, usage rights and penalty clauses. Add compliance sections referencing ASCI guidelines and the Consumer Protection Act.
Clarify disclosure expectations
Mandate #Ad, #Sponsored or vernacular equivalents. Provide swipe copy, voice-over scripts and creative examples that showcase ideal placement. Audit content before it goes live and capture screenshots for compliance archives.
Track performance with clarity
Use unique promo codes, UTM links and affiliate dashboards to monitor ROI. Compare creator categories (macro, micro, nano) and feed learnings into future briefs.
Build long-term partnerships
Beyond one-off posts, invite top performers into product councils, beta launches and event collaborations. When influencers feel like partners, authenticity soars.
