Uddan Promotions
D2C founders juggle acquisition, supply chain and retention. Automation helps teams punch above their weight while keeping customer love intact. Use this roadmap to design full-funnel lifecycle journeys that compound revenue month after month.
Blueprint the journey
Interview customers across metro and Tier-II cohorts. Plot their path from discovery (Reels, marketplaces, referrals) to purchase, unboxing and repeat buying. Identify experience gaps that automation can close—education, nudges, community or support.
Build a unified data layer
Sync your ecommerce platform, CRM, warehouse, ad platforms and support desk into a central CDP or marketing automation tool. Normalise customer IDs, capture UTM parameters and stitch zero-party preferences gathered via quizzes or WhatsApp conversations.
Craft purposeful flows
- Onboarding: Welcome series with brand story, product education and social proof tailored to first purchase SKU.
- Activation: Automated replenishment reminders, cross-sell playbooks and influencer-powered tutorials.
- Retention: VIP tier recognition, win-back sequences and loyalty statements summarising savings.
Respect consent and compliance
Align with TRAI, GDPR and the DPDP Act. Collect explicit opt-ins, segment templates by consent status and log proof inside your CRM. For WhatsApp, ensure verified business API use with clear opt-out options.
Optimise relentlessly
Review flow revenue attribution weekly. Monitor deliverability, flow-specific conversion and cohort lifetime value. Feed learnings into creative sprints so your automation continues to feel personalised, never robotic.
