Performance Marketing Metrics Dashboard Guide

Marketing leaders struggle to align data living in GA4, Meta Ads, Google Ads, marketplaces and CRM pipelines. A unified dashboard eliminates guesswork and surfaces action.

Align stakeholders on KPIs

Gather growth, finance and leadership to lock the metrics that matter—MER, ROAS, CAC payback, pipeline velocity, retention and contribution margins. This prevents dashboard bloat.

Connect trusted data sources

Use connectors or ELT tools (Supermetrics, Funnel, Fivetran) to feed a warehouse like BigQuery or Snowflake. Model cost, revenue and lead tables with consistent naming conventions.

Design actionable views

Build executive summaries, channel drill-downs, creative insights and geographic pivots. Highlight pacing vs targets, anomaly alerts and recommended next actions. Incorporate cohort charts to explain retention or LTV trends.

Operationalise the ritual

Schedule weekly stand-ups around the dashboard. Document decisions inside your project management tool and assign owners. When everyone trusts the data, experimentation accelerates.