Social Media Calendar Template for Indian SMEs

Entrepreneurs juggle product, finance and operations. Social media often becomes an afterthought. Use this calendar framework to publish magnetic content without chaos.

Start with your growth goals

Define the split across awareness, engagement, lead capture and retention. Map relevant platforms—Instagram, LinkedIn, YouTube, WhatsApp Communities—based on your buyer personas.

Structure your content pillars

• Authority: Thought leadership threads, webinars, case studies.
• Culture: Behind-the-scenes, team milestones, CSR stories.
• Conversion: Product demos, offer reveals, testimonials.
• Community: Polls, AMA sessions, customer spotlights.

Build the calendar

Use Google Sheets or Notion with columns for date, platform, objective, copy, creative, CTA and status. Layer on national holidays, regional festivals and launch milestones. Automate approvals via Slack or Microsoft Teams.

Measure and iterate

Track reach, saves, shares, lead volume and assisted revenue. Reuse top-performing hooks in paid campaigns. Integrate analytics from Meta, LinkedIn and YouTube Studio into a single dashboard for weekly decisions.