Video Commerce Strategy for D2C Retailers

India's shoppers consume video across Instagram, YouTube, Moj and marketplaces. A structured video commerce program converts attention into sales.

Define your video formats

Mix live demos, short-form reels, influencer reviews and evergreen tutorials. Tag each format with funnel objectives: awareness, consideration or conversion.

Build the production engine

Set up a lean studio with modular lighting, lapel mics and backdrop kits. Craft shot lists and scripts that emphasise storytelling. Use Shopify, Magento or custom headless setups to embed shoppable overlays.

Activate creators and community

Run affiliate partnerships with creators who already influence your niche. Incentivise micro-creators in Tier-II cities to host vernacular sessions that break down usage hacks.

Measure revenue, not vanity

Track view-to-click, watch time, assisted conversion and retention for cohorts who consume video. Feed insights into email automation and remarketing to close the loop.