Voice Search Optimisation for Multilingual Indian Brands

Voice assistants in India default to Hinglish, pure Hindi or regional dialects. Brands that speak the same language win the zero-click answers. Here's the optimisation playbook.

Research conversational keywords

Use Google's People Also Ask, Search Console, and vernacular keyword tools to gather real spoken phrases. Interview sales and support teams for frequently asked questions.

Craft natural language content

Write Q&A style articles with short paragraphs, bullet lists and micro-copy that matches spoken cadence. Provide bilingual answers—English transliteration plus native script when relevant.

Implement structured data

Use FAQPage, HowTo and LocalBusiness schema. Mark up contact details, business hours and pricing so assistants can respond instantly. Host lightweight AMP or lightning-fast pages for top questions.

Optimise for featured snippets

Ensure direct, concise answers within the first 40-50 words. Add supporting context, visuals and internal links to deeper resources on our blog.

Track and adapt

Monitor voice query impressions inside Search Console and smart speaker analytics. Expand coverage by partnering with influencers who publish vernacular voice notes or podcasts.