Uddan Promotions
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Executive Summary
Traditional CMS (WordPress) couples content and display. Headless delivers content via API to Web, App, Watch, Kiosk.
Web Development
11 min read
Why Headless CMS is the Future of Enterprise Web
Decoupling frontend and backend for omnichannel content delivery. Strapi, Contentful, and Sanity explained.
Contents
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Problem Statement
Omnichannel marketing requires content to be reusable. Monolithic CMS is too rigid.
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Strategic Framework
COPE: Create Once, Publish Everywhere.
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Recommended Tech Stack
To execute this strategy effectively, we recommend the following tooling:
Strapi/Contentful
Next.js/Nuxt.js
Vercel/Netlify.
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Step-by-Step Implementation
Step 1
Content Modeling: Define types (Blog, Product, Author).
Step 2
API Design: GraphQL vs REST.
Step 3
Frontend Build: React/Vue components.
Step 4
Preview Mode: Enable marketers to see changes safely.
Step 5
Migration: ETL from legacy CMS.
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Common Pitfalls
Increased complexity for non-technical editors initially.
Compliance
Secure API endpoints.
Key Metrics (KPIs)
Time to Publish, API Response Time.
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Real World Impact
"Media house reduced app/web sync time to near zero."
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Future Outlook
Composable Web DXP.
Conclusion
Go headless for flexibility.
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