Uddan Promotions
01
Executive Summary
46% of all Google searches have local intent. If you aren't in the "Map Pack", you are invisible.
Digital Marketing
10 min read
Local SEO: Dominating the Map Pack
For multi-location businesses. How to rank #1 for "Near Me" searches across 100+ cities.
Contents
02
Problem Statement
Managing consistency across 100 GMB profiles is hard. Inconsistent NAP (Name, Address, Phone) kills rankings.
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Strategic Framework
The Proximity-Prominence-Relevance Triangle.
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Recommended Tech Stack
To execute this strategy effectively, we recommend the following tooling:
Google Business Profile
BrightLocal
Yext/Moz Local.
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Step-by-Step Implementation
Step 1
GMB Audit: Verify all locations.
Step 2
Citation Building: Consistent listings on Yelp, YellowPages, etc.
Step 3
Review Management: Automated campaigns to get 5-star reviews.
Step 4
Local Content: City-specific landing pages.
Step 5
Schema: LocalBusiness schema.
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Common Pitfalls
Fake reviews. Keyword stuffing business names.
Compliance
Google Business Profile guidelines.
Key Metrics (KPIs)
Calls from GMB, Direction Requests, Website Clicks.
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Real World Impact
"Dental chain saw 40% increase in patient bookings via Maps."
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Future Outlook
Visual search and "Search with Live View".
Conclusion
Local SEO is the lifeline of brick-and-mortar.
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