Uddan Promotions
01
Executive Summary
Launching an app is high-stakes. 70% of apps are uninstalled within 30 days. This checklist ensures you launch with a product that sticks.
App Development
15 min read
The Complete Mobile App Launch Checklist
From beta testing to App Store Optimization (ASO), ensure your mobile app launch captures users and retention.
Contents
02
Problem Statement
Many apps launch with critical bugs, poor onboarding, or zero marketing plan. This leads to high churn and wasted ad spend.
03
Strategic Framework
The "Retention-First Launch". Focus on Day-1 and Day-7 retention metrics during beta before scaling user acquisition.
04
Recommended Tech Stack
To execute this strategy effectively, we recommend the following tooling:
Firebase/Mixpanel for analytics
Crashlytics for stability
Appsflyer/Adjust for attribution.
05
Step-by-Step Implementation
Step 1
Alpha Testing: Internal team only. Fix critical crashes.
Step 2
Beta Distribution: Use TestFlight (iOS) and Play Console (Android) for 500 external users.
Step 3
ASO Setup: Optimize title, screenshots, and keywords for stores.
Step 4
Soft Launch: Release in a small, similar market (e.g., Canada/NZ) to test monetization.
Step 5
Global Launch: Coordinate PR, influencer push, and paid UA campaigns.
06
Common Pitfalls
Ignoring ASO, asking for permissions too early, lacking a "Rate Us" prompt strategy.
Compliance
Apple App Tracking Transparency (ATT) prompt is mandatory. GDPR/CCPA compliance for user data.
Key Metrics (KPIs)
CAC (Cost Per Acquisition), LTV (Lifetime Value), Retention (D1, D7, D30), Crash Free Users %.
09
Real World Impact
"A retail app used this checklist to achieve a 4.8-star rating on day one and 40% D1 retention."
10
Future Outlook
Super Apps and App Clips (instant usage without download) are gaining traction.
Conclusion
A successful launch is 50% product, 50% distribution. Do not skimp on either.
Ready to execute this playbook?
Our specialized teams have deployed this framework for 50+ clients.
Get a Consultation