Uddan Promotions
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Executive Summary
PWAs offer app-like experience on the web. They are cheaper and have lower friction.
Web Development
10 min read
PWA vs Native Apps: Cost vs Reach
When to build a Progressive Web App (PWA) and when to invest in a full Native App. A business guide.
Contents
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Problem Statement
Native apps have high install friction (App Store). Web has low retention.
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Strategic Framework
The Reach-Capabilities Tradeoff.
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Recommended Tech Stack
To execute this strategy effectively, we recommend the following tooling:
Service Workers
Web Manifest
Push API.
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Step-by-Step Implementation
Step 1
Manifest: Add home screen icon.
Step 2
Service Worker: Enable offline caching.
Step 3
App Shell: Instant load feel.
Step 4
Push Notifications: Re-engage users.
Step 5
Install Prompt: "Add to Home Screen".
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Common Pitfalls
iOS limitations on Push Notifications (improving).
Compliance
HTTPS is mandatory.
Key Metrics (KPIs)
Install Rate, Retention, Cost of Dev.
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Real World Impact
"News site saw 3x daily active users with PWA."
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Future Outlook
Project Fugu (Web Capabilities).
Conclusion
Start with PWA, graduate to Native.
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